Carbon8, your local print shop could very well be shortchanging clients all across the community.
This is an industry that has experienced a high level of innovation whilst remaining true to some key principles over the past three to four decades.
How do you know if they are failing their duty and what are the signs to look out for?
Time to discuss this very subject.
Ability to Manage Client Budget
There are a myriad of costs that are calculated within a single budget when dealing with your local print shop. From the ink and cartridge stocks to the type of paper, the finishing and protection casing to digital copies and more – there are production and labour costs that have to be factored into the bill. Outlets will be shortchanging their customers if they cannot provide tangible measures that meet the client’s budget. Some demands will be unobtainable, but each quote should provide pathways and alternatives to ensure that they are not spending exorbitant amounts of money.
Services That Protect Client’s Private Details
From risking sensitive printing materials that divulge key details about an upcoming project or credit card information that has been processed online or in-store, your local print shop will be shortchanging you if they have low security measures. There is always the risk of unknown third parties attempting to interfere with people’s finances or to leak documents to the press or the web. The best outlets will offer a variety of contingencies to ensure that these payments are processed through safe online or offline methods, spreading the risk and providing safeguards that close many opportunities for hackers to violate those details.
Upgrading and Downgrading Projects
A healthy dose of flexibility should be available when dealing with your local print shop. From providing larger or lower quantities to utilizing green materials that are environmentally friendly or shifting projects to online domains, these projects should venture beyond an initial transaction. Outlets in this industry now have the technology and innovative capabilities to cater to these needs, going above and beyond what was possible at the turn of the century.
Single Project Manager
The local print shop should be able to offer you and the rest of the clientele that personal touch courtesy of a single project manager. This is beneficial on a number of counts. Firstly it is an illustration that the outlet cares on a personal level about the services they are providing for members of the community. Then there is the improved level of communication, bypassing the need to hold onto an order ID number and shift between one representative to another without any sense of consistency. Large brands who continue to shift clients around according to whoever is available are shortchanging their customers.
Accessing print proofs and samples ahead of time is one of the best assets that a local print shop can offer their client. those outlets who complain about added labour or development costs would be better served just adding a small fee for the privilege, bypassing much of the logistical hassle that should be evident by a sample product. This will allow the client to gauge if there are any spelling or grammar errors, formatting problems or stylistic issues they want to bring up for the final result. Especially for clients that are crafting large quantities of brochures, posters or documents, it is always valuable to have a provider who issues a sample first.
If your local print shop falls short of these common standards, that will be an indication that they are shortchanging you. This is an industry that has experienced a great amount of innovation and change as societal demands and behaviours have shifted, but there are still some core requirements that have remained consistent. Check online for positive ratings and speak to individuals who have used their services before to get an accurate gauge over their credibility in the market.