How to Judge Strategies of a PR Agency in Sydney

Public relations (PR) is a unique field of practice that requires an inherent knowledge and skillset of how brand images are crafted and how networks are established.

For those organisations who are looking for a PR Agency in Sydney to manage these affairs on their behalf, there are mechanisms and techniques to sort the good outlets from the bad.

There will be a multitude of factors that helps to determine the validity of each firm, from contact list to modern technology and sheer scope of resources to meet the challenge at hand.

However you settle on an agency, there will be fundamentals that help to illustrate whether or not a strategy will be effective to provide genuine return on investment (ROI).

 

Is The Strategy Multidimensional?

A public relations strategy in 2019 has to be a multidimensional initiative that incorporates a number of simultaneous activities. From digital design to social media incorporation, newspaper and radio marketing to community and commercial engagement, there is never a one-dimensional approach that will be successfully implemented by a PR Agency in Sydney. For those clients who find that their agency is not utilizing different realms of the market online and offline, then they are simply not worth your time or money.

 

Can They Find Opportunities You Do Not Recognize?

Like any field of expertise that is brought aboard as an outsourced third party, there must be opportunities that a PR Agency in Sydney can seize that were perhaps not evident by the brand internally. When employees and departments are running their usual business week, it can be hard to take a step back and view opportunities that are standing before you. These companies should be able to bring a fresh pair of eyes to the table and issue an objective and dispassionate perspective about what can be achieved and where the brand can leverage their position.

 

Does The Strategy Match Your Brand Values?

There is no value in hiring a PR Agency in Sydney if they are acting out of step with the brand values that you have worked hard to establish over years of hard craft and endeavour. That image could be family friendly, cutting edge, high-end professional or something else entirely. If there are representatives from a PR firm working on your behalf in a manner than is out of step with that image, then that becomes unsustainable.

 

Do They Fit Well Into a Team Environment?

No two operations are identical and it can be hard to decipher whether or not a PR Agency in Sydney can fit into a culture and team environment before the process begins. More times than not there will be a physical distance that is necessary, but there are occasions where a firm will decide to bed in with the organisation to see what can be achieved for the sake of the brand image in the Sydney commercial landscape. If there are issues, friction or a clear breakdown in communication between the parties, then there is little need to have this body working as an advocacy group for the company’s behalf.

 

Is The Price Commensurate With Market Norms?

The financial investment that is necessary to bring a PR Agency in Sydney onboard remains key to ensuring that the business relationship not only survives, but thrives. Overinflated costs that are shelved out by clients places pressure on the results to be immediate, something that is not always evident in the sphere of public relations. Whilst cut down prices are not always the answer as this can lead to outlets that are understaffed, under-resourced and lacking the expertise to carry out the task, the ongoing fee must be competitive. This will allow the initiative to gather momentum without draining funds for other company programs.

 

Things to Consider When Selecting Child Care in Baulkham Hills

We know how important your kids’ happiness and wellbeing is; that’s why it’s crucial to choose the right child care in Baulkham Hills. Leaving your son or daughter with someone you don’t know can be hard, especially when it’s your first kid. But it can be great for both you and your kids – giving you the time to work and giving your kid the opportunity to socialise and develop.

 

Types of child care in Baulkham Hills

There are two main types of crèche that you can choose from, each with their own unique advantages.

Group/centre environment

Enrolling your kids in a centre is a great way to improve their social skills and prepare them for primary school. Group child care in Baulkham Hills should be state licenced. It operates like a school, with kids separated into different age groups and assigned activities which are appropriate for their age.

kid reading

Home environment

Having someone come to mind your kids in your home can make it easier for the kids to transition into a group or school environment as they are within the comforts and familiarity of their home, yet can get used to being with a new person and doing different activities. The downside may be that some providers may not be trained or licensed and may simply be babysitters (rather than educators).

 

Finding a suitable child care in Baulkham Hills

It is important to be patient and to give yourself a few months (possibly even years) in advance before selecting a provider. This is because many centres may have long wait lists, so it’s important to get your kids registered as early as possible to guarantee their entry. Some of the things you can do are:

Research

Friends, family members and even your paediatrician may be able to refer you to child care in Baulkham Hills that they have experienced as being good quality. There is also a wealth of referral resources available online, including through the state regulatory agency. Have a read of each provider’s website and check their reviews on sites such as Google and Facebook to get a sense of what they might be like.

Interview providers

Once you’ve conducted your research, prepare a little interview for your chosen providers and screen them over the phone. Questions to ask include:

  • What hours are you available?
  • What are your costs?
  • Do you have a waiting list?
  • Are you accredited?
  • What are your immunisation policies?
  • Are nappies, meals and sunscreen included in the daily rate?
  • What is the meal plan?
  • Do you have an outdoor play area?
  • What is your typical daily routine?
  • Are your staff fully qualified? How much experience do they have?
  • What is the ratio of kids to staff?
  • What is the education program like?
  • Do you do any other extra activities, like music classes?
  • What is your illness policy?

Also consider how friendly and helpful the person you’re speaking to on the phone is. This can give you a sense of how good their service will be. Avoid child care in Baulkham Hills which doesn’t provide healthy food or have qualified staff.

Visit in person

Once you’ve done this, ensure that you visit the centre (if you’re choosing a centre environment) in person to confirm that they are as good as they claim to be. This is also a good way to get to meet and connect with the people that will be looking after your kids. Make sure the child care in Baulkham Hills provides a clean and stimulating environment and that the kids and staff seem happy. Trust your intuition.

Considerations for Buying Hot Water Cylinders in New Zealand

The heating system of a house is of great importance and something that we don’t really think about unless broken. If this has happened to you, it is time to change the way you heat your house and consider buying hot water cylinders at an NZ price. They will change the way your house is heated and how you think about energy efficient products.

However, there are certain things to remember before purchasing hot water cylinders at an NZ price. You want to be sure that you are getting the best bang for your buck and not getting short changed. It is important to look at the questions and answers below and they can guide you in your purchasing strategy.

 

How do you know it’s time to change system?

A good rule of thumb is the 12-year rule. If you have had the same system for 12 years, it is time for a change. No repairman in the world can make it more efficient than the latest technology on the market, for this reason, you need to upgrade. Technology has developed at a rapid pace in the past few years so what you can buy now is lightyears ahead of what is currently heating your house. Buying hot water cylinders at an NZ price may seem like the more expensive option at the time but you will find your energy bills will decrease while you won’t be calling in the help of a repairman every few months.

 

What do I need to consider before purchase?

Household

The size of your household is important to take into consideration. You want a system that can heat showers for everyone in the family without having to wait an age for it to heat up once more. It is said that on average a 250-litre system will be able to heat enough for 2-5 people. That is, if nobody is taking a bath every second day. If this is the case, you’ll probably have to pay a little bit more for hot water cylinders at an NZ price.

 

Daily routine

Hot water cylinders at an NZ price can be expensive to buy and install. The savings you make will be in the long term. But it’s because of this that you want to make sure you buy the most cost-efficient system to match how you use the appliances in your house. Do you have a large family, one that puts on clothes washes once a day, one needs the dishwasher to be turned on every second day? If so, your system will be under a lot of pressure to perform. You’ll need a top of the range system, one that can carry out the work needed while saving you money.

 

Taps

Hot water cylinders at an NZ price will make you think twice about purchasing one but in the end, it will be the correct decision. Before doing anything though, take stock of how many taps you have in your house as this will give you a slight indication of how much use you’ll get out of your new system. It’s important to remember that half of a household’s usage is in the bathroom with the remainder going towards laundry and kitchen use. You will want to keep energy bills low which can be done by coupling your new system with environmentally friendly shower heads and taps.

Considering all these factors, you may still be on the fence about purchasing hot water cylinders at an NZ price but after playing the long game with this decision you will find you bills reduce in the long with less arguments over the shower in the household.

 

A Guide to Getting a Facial Treatment in Sydney

It’s no secret that getting a facial treatment in Sydney is a wonderfully relaxing experience. But did you know that they also come with a range of other benefits, such as minimising the appearance of blemishes and wrinkles?

So treat yourself (and your skin) to a trip to the day spa. This article will explain all you need to know about finding the right facial treatment in Sydney for you.

 

How to find a quality day spa

There are multiple techniques you can use to locate a good day spa. These include word-of-mouth recommendations and internet searches. It’s also worth assessing staff’s levels of training and qualifications. Check company websites for reviews and to find a business that fits your budget. Consider whether you’re after something local or are willing to take a day trip to a new, exotic location. You may even want to stay at an overnight spa!

 

What to expect

When getting a facial treatment in Sydney, you should expect your clinician to conduct an initial consultation with you before beginning the procedure. It is important that the clinician assesses your skin type and your individual needs in order to provide you with the most suitable option.

Once this has been done, your clinician will carry out the facial treatment in Sydney. This may vary between 10 minutes to 90 minutes, with the average length at 30 minutes. Typically, the process involves five steps:

 

1.      Cleanse

The clinician will apply a cleanser to your skin in order to get rid of any makeup and dirt. They typically use a combination of warm water and a sponge or cloth to cleanse and dry the skin. This prepares the skin for the rest of the procedure.

 

2.      Exfoliate

Next, the clinician may scrub away any dead skin cells using a cream, scrub or brush. They may also open up the pores using steam.

 

3.      Extract

Individual pores will then be cleared of any clogged oil or dead skin cells which any contribute to blackheads and acne. This may be done by hand or using a specialised extraction tool.

 

4.      Massage

Often the skin will then be massaged using the clinician’s hands; this can assist with lymphatic drainage and reduce skin puffiness and stress.

 

5.      Apply mask

Finally, your chosen mask will be applied. After being left for a time, the mask will be removed and a moisturiser will be added.

 

Types of experiences

There are a myriad of different kinds of facial treatment in Sydney. These range from the moisturising to the exfoliating. Some of the most common ones you’ll find are:

 

Brightening

For people with tired, dull skin, a brightening solution can help. Using a combination of peels and masks, dead-skin is removed and replaced with glowing, radiant skin.

 

Hydrating

If you’re suffering from dry, peeling skin, a hydrating facial treatment in Sydney is a great way to restore it to its former glory. A hydrating experience will moisturise, soften and plump up the skin.

 

Acupuncture

While having needles prodded into your skin might not sound too appealing, it is believed that it can boost the skin’s brightness and radiance. The needles are left in for around 15 minutes before they are removed. Most people say the needles are barely felt.

 

Diamond file

This one is for the more extravagant (aka wealthy). The clinician files genuine crushed diamonds atop the skin in order to reduce dark spots.

 

Conclusion

After you’ve had your facial treatment in Sydney, be sure to continue looking after your skin by regularly cleansing, moisturising, exfoliating and wearing sunscreen.

Top Tips for Rubbish Removal and Recycling Like a Pro

Have you got a pile of old things sitting around your house and in your garage that you want to get rid of? Is it time to de-clutter?

If you’re looking to go a bit green about rubbish removal and get rid of your things as sustainably and responsibly as possible, then read below for some top tips.


Recycle

The first thing to consider when you’re doing some rubbish removal around the home, is recycling whatever you can. You might be surprised at what you can recycle, and also at you can’t. Most waste facilities don’t want to see plastic bags and wraps for example.

You can recycle items like batteries however; you just can’t do it at your usual curb-side pick up point. Nothing hazardous should go in your bin.

Some of the other weird and wonderful items you might look into recycling include;

  • Your old sneakers (some shoe manufacturers have recycling programs)
  • Your old phone
  • Crayons
  • Toilets (some facilities will recycle them into pavement)
  • Corks (there a programs that grind them down and turn them into new things)
  • CD’s

Before you throw something away, consider if you could instead recycle it. Once it’s in landfill, it could be there for thousands of years!

There are professional rubbish removal companies that will do all of the work of sorting and recycling your unwanted junk if you’d prefer not to go to all the trouble. They do all the heavy lifting and have many avenues and local connections for recycling goods responsibly.


Reuse

A great way to get rid of your old junk, without actually getting rid of it, is to reuse it. There are thousands of ideas online for creative ways to reuse old items around the home. Just about any old item can be made new again.

Have old tyres and paint cans lying around? Turn them into outdoor seating and flower pots. Old furniture can be sanded and repainted and made trendy again. Old clothes, bedding and curtains can be quilted or sewed into something new. The possibilities are endless.

You might have neighbours or friends who would be happy to take your old things and give them new life.

If not, consider breaking things down for parts. You’d be surprised how valuable old parts can be. Your indoor fan may no longer work, but the motor is still valuable!


Sell

Look into auction websites online if you’d like to make a little bit of extra cash. Just because you no longer want it, doesn’t mean someone else doesn’t! The half a paint can or old coat might be just what a buyer is looking for.

Professional rubbish removal services will also often be happy to take your old items off your hands and fix them up for reuse, or sell them if they’re in good condition. If you don’t want to go to all the trouble yourself and don’t want to send it to landfill then try out local providers.


Donate

A great method of rubbish removal is to donate! If you have large items, old clothes, old books, cookware, linens, old trinkets or anything else sitting around the house in good condition, then I guarantee you a charity would love to have it.

For large items of furniture and mattresses you can even call and ask the charity to come and pick the furniture up themselves. This can save you potentially hundreds of dollars in rubbish removal and disposal costs.

Many rubbish removal companies have relationships with local charities and will donate acceptable items to them.

Hopefully you find these tips helpful!

Misconceptions Businesses Have Regarding Disability Jobs

Misconceptions about disability jobs are not confined to Australia, but there are still some operators and managers who are hesitant about employing people with this profile.

Due to ignorance, neglect or a lack of awareness about what actually constitutes a disability, the good news is that these barriers are beginning to break down.

As of 2009 the Australian Bureau of Statistics illustrated that close to one in five citizens were living with some form of a disability, illustrating that a significant portion of our community were managing with these impairments on a daily basis.

Rather than being shunted from the workforce, public and private enterprises have made steps to welcome them into employment.

These are measures that run contrary to some damaging and false misconceptions.

Let us dispel them once and for all.

 

“These Roles Cost Businesses Money”

The first falsehood that has circulated surrounding disability jobs is the idea that businesses inherently lose money and head into the red because of this initiative. The reality is contrary as an overwhelming majority of professionals who are hired do not need any additional care, equipment or infrastructure to carry out their role efficiently. This makes them as much of an asset or a burden on company resources as any other employee. Those that do require some additional assistance are usually covered by a government scheme and incentive, especially with their role subsidized by the public sector as well.

 

“Skills and Competency Are Limited”

You would hope in 2018 that individuals are not judged based on personal biases and on discriminatory grounds, but that is still the case in some examples with disability jobs. One check of the individual’s qualifications and certifications would illustrate their competency to carry out a role in isolation. The pool of candidates is as big as managers wish it to be and the more extensive the search, the greater the opportunity to locate young, eager and skilled people waiting for their chance to impress.

 

“Safety Will Be Compromised”

One key misconception is the idea that recipients of disability jobs are more likely to cause and suffer from accidents on site. From slips and falls to misuse of equipment, there is an idea that they are more susceptible to errors and miscalculations due to their condition. The reality? These professionals are actually less likely to suffer injury or cause accidents than their abled counterparts. Given their condition, they are more aware of potential hazards than anyone else and if anything, they should be hired to lead and educate on workplace safety.

 

“Investment in Disability Infrastructure Will Overbear Work Environment”

There is a notion out there that businesses will have to over extend themselves and be overtly accommodating to a fault with disability jobs. From extra guardrails to installing elevators and software devices – there is a misconception that the infrastructure will turn a workplace upside down. What is the reality? Some minor alteration could be necessitated in rare cases, but very little will change at all in practical terms.

 

“Disabled Workers Are Often Absent”

How does the saying go? ‘Don’t let the facts get in the way of a good story,’ right? Well anyone who takes a fleeting glance at reports and analysis from these professionals would illustrate that recipients of disability jobs are just as likely to outperform other workers across all sectors in terms of showing up. Managers who have their biases and conceptions about what a disabled professional looks like will assume that this is the situation, when the facts and figures debunk the myth categorically.

 

Summary

A simple check for commercial enterprises to delve into their hiring practices would suggest that they could not only cater to disability jobs but they would directly benefit from the initiative. Government subsidies makes it a smart practice from a financial point of view, their overlooked expertise makes it a smart move from a practical point of view and their inclusion is smart from a PR perspective for the sake of the brand. To conclude that these misconceptions are misplaced would be underestimating the case severely.

Importance of Securing Artificial Grass for a Sydney Price

The idea of securing artificial grass for a Sydney price at the turn of the century would have been quite outlandish.

“Fake grass” would have been considered something of a con where consumers were sold a ridiculous product for the sake of cutting down on some mowing.

Fast forward to 2018 and the concept is not only mainstream, but it is embraced by a Sydney region that has to manage high inflationary costs and day-to-day expenses that are placing pressures on all aspects of the home.

Should you happen to be a homeowner in the market mulling over this decision, there are some valuable advantages to securing your grass at this price and within the Sydney parameters.

 

Expertise of Sydney Horticultural Providers

The great news about securing artificial grass for a Sydney price is that you will form a relationship with a local provider who understands the native terrain. There are unique profiles of grass that are evident depending on which side of the Harbour Bridge you are situated, so having a horticultural expert to consult with the installation of this product enables you to speak with an experienced operator. Bounce ideas off them, sound them out to keep the budget managed and see where opportunities could be identified in front, back and side yards on the premises.

 

Environmentally Safe

The lack of watering that is necessary for natural grass to thrive happens to be a strain on environmental resources that we need. Particularly in a part of the world like Australia where drought is a continual factor, securing artificial grass for a Sydney price is the environmentally conscious and safe option to take for consumers. Every little step helps in this respect and the more Sydney homeowners get behind the idea, the better off we can be as a collective.

 

Cost Effective In The Medium and Long-Term

The initial outlay that is listed when looking at artificial grass for a Sydney price might turn some consumers away from the idea, but that single transaction will ultimately prove to be a wise long-term investment. Withstanding all manner of climate conditions to be exposed season in, season out, the durability of this product ensures that you cut out all of the regular costs that you don’t even stop to consider. From mower fuel and oil to repairs, use of water and sprinklers to the inclusion of fertilizer during the drought, the actual budget necessary for natural grass to thrive is expensive over the duration of an annual period. On this score, the cost efficiency simply makes sense.

 

Low Maintenance Issues

Dealing with an uneven lawn where human and animal traffic combine with hazardous weather conditions creates a maintenance schedule that is arduous. Artificial grass for a Sydney price allows for the homeowner to sit back and alleviate themselves from the time and investment that it takes to mow and condition the lawn.

Take away the need to trim the grass to a particular level or to spread fertilizer or pesticides on the area for maintenance purposes. This is material that is in-built for the long-term where consumers can enjoy the benefits without any of the responsibility of maintaining a regular law by traditional standards. It is a win-win solution for all parties.

 

Safe Surface For Pets, Children and Sports Arenas

Those consumers who are able to secure artificial grass for a Sydney price will find themselves accessing a material that is safe for all parties. The clean surface ensures that young children and pets who can experience health concerns with natural grass do not face those same challenges.

This advantage extends to sports arenas where putting greens and backyard cricket fields are ripe for activity. The divots and decay that can be caused with natural grass makes for regular checks and conditioning when people are organizing sporting activities, so locating a Sydney provider who can cater to this need is genuinely beneficial for the sporty types.

sports arena with artificial turf

 

Improves The Aesthetics and Property Value

There is a subconscious bias that is at play with realtors and real estate investors when it comes to the state of conditioning of the grass. For those that utilize artificial grass for a Sydney price, they discover that the aesthetic appeal is elevating as the green glistens off the sunlight and the natural look still appeals to those who are gauging property value. Homeowners that want to bed down roots will see the artificial path as a suitable solution for their needs, but even those who want to sell could very well finding value in this option. Inflating the price of the property will only help the bottom line of the seller.

 

Summary

Artificial grass for a Sydney price helps to save consumers money in the long run, is safe to use for children, pets and sports events, helps the environment and eliminates maintenance and logistical issues. This is why it is valuable for Sydney consumers to research the benefits of this product from their local provider today.

 

 

 

 

 

Trending Cuts for Women in 2018

We spoke to a hair salon Sydney CBD based to find out the best cuts going around this year for the ladies. There is nothing like the feeling of being reborn when you step out onto the streets for the first time with a fresh cut. Are you ready for a new look?

Check out our list of ideas for your next cut…

Oh, and we’ve grouped them into longer, medium, short, and pixie cuts for your convenience.

 

Long

A long cut isn’t just great for hiding secrets, it can also be incredibly aesthetic. To kick things off, we ask our hair salon in Sydney CBD about what they have in store for those who want to preserve their luscious long locks.

  1. Shaggy sections with a deep side part can highlight the multi-layers going on.
  2. Layers framing the face highlights the different tiers, from the graceful falling locks, to the fringe, to swirling shaped sides that pop.
  3. The V-cut. One of the most defining features of this, according to the hair salon in Sydney CBD, is the heavy layering to create this shape that brings the cut to a seamless convergence, creating depth and dimension.
  4. Modern 70’s style layering, looks something like concave layers, shorter bits of face-framing and a fringe section lining the cheekbone, the ends cut with a straight razor.

Silky straight hair

 

Medium

Our hair salon in Sydney CBD also has a few top picks for the medium, shoulder lengths.

  1. Urban edgy, specially crafted shaved but styled ad blended sides. Finish with a blow dry and curling iron, running your fingers through your locks.
  2. ‘Smooth and chic’ with thick even ends is clean and sleek. Perfect for a city gal coming out of a hair salon in Sydney’s cosmopolitan CBD.
  3. Layered tousles, create a slight off-centre look. This shoulder length cut goes great with subtle colour.
  4. A messy shoulder length cut with an ombre preserves the natural root colour, with fun, flowing texture.

 

Short

Can be low-maintenance and can be made to work for all types – thick and thin alike. You can really play around with face framing, says our hair salon in Sydney CBD.

  1. The sassy short and simple cut is a concave at the back of the head with shorter pieces, opening up with longer pieces toward the front. These can be tucked behind the ears, with the look one of elegance and ease.
  2. The multi-dimensional, with a slightly shorter length at the back. Our hair salon in Sydney CBD describes this as textured lines from the cut, great for both wavy and straight locks.
  3. This bob-cut has a diagonal fringe (or no fringe at all) and disconnected undercut in the nape area is contemporary and feminine.

salon

 

Pixie

Coming out of a hair salon in Sydney CBD, last but not least, is an assortment of popular cuts among the chic pixies out there.

  1. A short layered bowl creates a cute modern hipster look. Cuts of this variety are a great way to stay cool in the summer.
  2. Layers can be paired with a deep side part, and side shaves. This is one of the year’s most iconic pixie looks.
  3. ‘Short and shaggy’ is what our hair salon in Sydney CBD calls this when you’ve got wavy locks. Soft tousles fall where they may or you can comb over how you wish to play around with this delightful number.
  4. If you want to stand out in the crowd, people will definitely be noticing the short but flamboyant burnt orange short pixie cut.

 

 

The Four Crucial SEO Elements You Need to be Aware of for Your Business

Marketing, specifically the best SEO marketing for google can be a complicated field to understand, often riddled with jargon and confusing technical terms. Search Engine Optimisation, a subdivision of digital marketing, known more commonly as SEO is no different. SEO is essentially the practice of altering a company or websites positon on a search engines results page. However, the factors that affect this process are often confusing and complicated. With this in mind, let’s have a look at the four major elements of SEO that you need to be aware of for you and your business.

 

Technical SEO

Technical SEO is the first major element of search engine optimization. Technical SEO is essentially the ease in which a search engine can analyse, read and index your content. This sounds very complicated, however a lot of it is often done by the content management system your website or business uses. The crucial areas of technical SEO that need to be looked at are the following:

  • Crawl: can a search engine analyse and asses your site?
  • Index: what pages or parts of your site should the search engine keep?
  • Is it mobile friendly?
  • Speed of page loading

It is important to note that the more complicated your website becomes, the more important technical SEO becomes. This is because a website with hundreds of pages and infinite content will require far more crawling and indexing.

 

On site SEO

On site SEO refers to the optimisation of your websites content and HTML. This is similar to technical SEO, and indeed does involve a certain level of cross over. The most important part of on-site SEO is the hierarchy and structure of a website or pages’ content.

The most important factors to be considered with onsite SEO are:

  • Keywords – ensure you are using language that is used by customers, this will ensure optimal results and communication. It is also important to use these keywords organically throughout the page.
  • How concise and descriptive is the sites URL?
  • Utilise meta descriptions to entice consumers to engage with your page
  • Calls to action are also important, they make it easy for users to know what to do next

 

Content

Content is arguably the most important and crucial part of your businesses website or page. The reality is that website is the vehicle for your content. It is in the content of your site that you show customers the value you can offer them, highlighting what it is you do and how you do it.

There are three different variations of website content that exist:

  • Service content; where and what you do?
  • Credibility content: why a customer should engage with your business
  • Marketing content: information that positions you and your business as experts/professionals

SEO is important and can be applied to all of these types of content. However, it is often overlooked when it comes to credibility and marketing content. By including extra information such as case studies and testimonials instead of just simple service pages, you can greatly improve your credibility and marketing content.

 

 

Offsite SEO

Offsite SEO is where a websites authority, in the eyes of Google or any other search engine is optimised. Building up the authority of a website is a crucial component in growing a sites search ranking. This authority building is often done via links, in order to connect your site to other authoritative pages and legitimate information.

It is easy to fall into the trap of thinking more is best and subsequently filling your website pages with various links, however this can be counterproductive. It is important that the links are relevant to the customer and the content. If the search engine perceives them to be irrelevant it will degrade the legitimacy of your site.