Most businesses rely on some form of promotional, written media to help sell their business offerings and services. Because of rising business costs, a lot of firms are moving to overseas providers, ultimately outsourcing these processes to cheaper, international firms. However, it’s important to not forget about your local print shops like Carbon8, because they can bring a variety of terrific advantages for your business. Let’s check some of them out.
Going to one of your local print shops is a good choice because you can get in touch with them with greater ease. They operate in the same time zone as you for a start, but it also means you can call up for a quick, personal meeting if needed. Basically, working with a local provider brings a greater level of flexibility and understanding when it comes to your daily tasks.
An added benefit of dealing with local print shops is the social awareness aspect. Because their business operates in the same geographical region as yours, there is already an implied consensus and agreement on certain social aspects of your work-related needs. Both parties can essentially work together to build a product or campaign that understands the full impact of its actions (e.g. worker safety, care for the community, equality and diversity).
It’s also a more environmentally ethical decision to choose local print shops. Shipping costs are far cheaper if you go with a local option, meaning your emissions and carbon impact per campaign run is far less.
A lot of business owners opt for the international option because of one thing – money. Whilst their services might be cheaper than your local print shops, once you factor in shipping, establishment costs and other fees, the differences in price are largely incidental. You might even find that it’s worth paying a slightly higher fee if you know that you can get access to your provider with greater ease (in other words, they more than make up for the slightly higher price). Moreover, you might even find that your local supplier will match the cheaper alternative, meaning the whole price factor is negligible.
More personalised service
Let’s face it – if you decide to go with one of the cheaper print shops overseas, you might run into a few problems. One of the big drawbacks is the fact that their capacity to offer personalised services is hindered by the fact that they operate overseas and likely won’t have anyone domestic who can assist you.
You might also have to contend with a language barrier, which could be difficult if you don’t have the necessary language skills (or people) to be able to effectively communicate with someone conversing in a different language or via broken English.
Another benefit of seeking out one of your local print shops is the fact that you have a greater chance of delivering a far more polished and accurate project. If there are any concerns or some sense of confusion related to your project, speaking to a local provider to clarify any issues is far easier than having to wait a few hours to get in contact with an international provider.
At the end of the day, the choice is up to you when it comes to finding the best print shops in your industry. Whilst you might be able to save costs by outsourcing your needs to an overseas company, there are certainly some drawbacks related to that decision. If you want more personalised services, flexibility and security in knowing you can easily get in touch with your provider, then going local is always a safe bet.